A shelter in Wake County, NC, decided to get creative. They started a special promotion dispelling the myths about black cats and dogs. They offered a discount on the adoption fees too. But since black dogs kind of blend into the walls of a grey shelter, they put the black dogs in kennels painted light blue to help their coats shine. They even put brightly colored bandanas on them to help them look less threatening. Check out ABC News for the video story.
The Black Dog Rescue Project in Utah is helping to get the word out too. They suggest taking a photo in natural light so the dog can show its best side on his petfinder page.