Ellen described how you can help: "The first thing you can do is adopt a shelter pet, just like it says on the stamp. That's one less mouth to feed for these under-funded animal shelters across the country. More importantly, you'll give an abandoned pet a true home -- and change your own life in the process."
If your house is already full of four legged family members, you can help out by buying a book of stamps for $8.80 to support the campaign. If you want other merchandise from the campaign, check out the USPS store online.